One of the hardest parts about building a business is bridging the gap between what you believe is possible and making that real. While every stage of business-building brings its own set of challenges, there is something especially, uniquely challenging in the earliest days, when you’re operating on belief, intuition, a feeling—to turn the invisible into something visible.

I started Project AG in 2012 with my own inkling of a feeling, my own invisible sense that there was an opportunity to approach entrepreneurship a different way than how it was being done. At the time, entrepreneur culture seemed to be narrowly focused on the “overnight success” stories, on the idea that to be successful you had to be building a Unicorn. That if you just applied this tactic, tried this strategy, got this money, and focused on hockey stick growth you’d be golden. That just didn’t seem sustainable, or right, to me. 

10 years later having coached, consulted and workshopped with hundreds of early-stage women entrepreneurs, 98% of them bootstrapping—it’s been proven to me that my inkling was valid. The entrepreneurs we work with at Project AG are embracing the slow and the steady, they’re shedding the old systems and norms of doing business, they’re absorbing information, learning new strategies, trying new tactics, and keenly focusing only on what's right for them and their unique business. They’re seeing the growth and slowly and surely helping to change this statistic: that only 4% of women-led businesses make over $1MM every year.

We’re honored to be the strategic building partner with an incredible group of emerging women entrepreneurs. And we’d be honored to welcome you into the studio as well.

Warmly,