“The most helpful aspects of working together have been being able to leverage Alison’s versatile and deep experience, being able to gut check very important decisions and adding much-needed structure in our strategic planning. Alison has exceptional intuition, is one of the most professional individuals I’ve worked with and brings a wealth of tools and indispensable hiring and operational wisdom with her.”

“Alison was instrumental in helping us to create a roadmap for our business, as well as helping to clarify our goals and guide us through the early stages of growth while allowing us to lead that conversation. It was incredibly helpful in being able to step back and see the business from a broader perspective.”

“The beauty of working with Alison is that she honors and does not shy away from the quiet space where she really pauses to listen to what and where you are at as a business owner/founder. What I have come to discover is while there are certainly reliable pathways, and structures to follow—which Alison artfully uses as a catalyst for organizing and synthesizing our work together—she also knows when to pivot, re-focus and shift our conversations in order to tap into her expertise and, in turn, unleash mine.”

“Entrepreneurship is always a lonely journey but that is especially true when you are a first time entrepreneur in a very new and hard-to-navigate industry. Alison felt like the calming sounding board and voice of reason that I didn’t know I needed.”

“This is my first entrepreneurial venture, and as every founder soon realizes, there is no set playbook! Alison helped me solidify my faith in my vision and not only tolerate, but leverage the uncertainty of every step forward. She has been an invaluable confidante, as friends, family, and even therapists cannot understand the many nuanced challenges of starting a business. Alison not only understands where I’m coming from, but she has enabled and amplified my confidence in my future as a leader.”

“As a founder and CEO you need a sanity check once in a while and Alison does that so well to really help you get to what is most important by cutting through all the noise and focusing. Working together I got clarity, structure, accountability and a sense of confidence that we are building things the proper way and a partner to bounce ideas off of. I can’t recommend Alison enough.”

“Alison has an uncanny ability to anticipate my needs, and guide me towards defining my vision and actualizing my goals. Her approach is intuitive, empowering and profoundly supportive. She is an informed and savvy cheerleader. She offers insight into the new digital entrepreneurial reality while being authentic, unpretentious and a good listener. I walk away from every session feeling emboldened by a feeling of confidence about new possibilities and excitement about the future. I love working with Alison.”

“I first reached out to Alison because I had been feeling stagnant and at a loss for a while, and hoped that hiring a coach would get me out of my rut and motivated to grow. Alison has done so much more. By the end of our first session, I had a clear vision of how to change my offerings to make my business more sustainable and...I was excited. In our meetings, she guides our conversations and asks questions in a way that keeps me focus on what I have to do now while not losing sight of what I want in the future. Her expert advice has given me the focus, information, and drive I needed to relaunch my business in the span of three months and grow. Alison has taken the time to not only understand my business, but also how I work, and has adjusted her coaching accordingly to keep me on task without being overwhelmed. I am so grateful that I have her as a business coach, and cannot wait to see where the future leads.”

“Working with Alison was incredibly valuable in the formative stages of Wildcat’s existence. I was feeling overwhelmed with the sheer amount of work that was ahead in getting from 0 to 1, and knew I would benefit from having the right thought partner to get through to the next stage. Alison’s specific focus on helping move things beyond the earliest “idea” stages to concrete steps in reality, as well as her operational and tactical lens, were why I chose to work with her, and I still refer back to the foundational work we did together today. There’s no shortage of advice and resources out there for founders, and advisors and mentors contribute so much help in their respective areas, but as a solo founder, there’s no replacement for having someone in the trenches with you digging into your business. Alison helped me parse out what needs to happen when to validate and start to develop my concepts to bring to market, and has a unique talent for helping pull out and sort through the swirling ideas and action items in a busy founder’s brain. I can only imagine how many entrepreneurs get stuck in these early moments when even having anything created feels impossible - I’m so grateful to Alison for helping me cross those early hurdles that helped pave the way for all the exciting work ahead. ”

“I came across Project AG after searching for a business coach for several months—I’ve always wanted to start my own business, but as a first time entrepreneur, I had a lot of doubts about my ability to build a company from the ground up. Imposter Syndrome is REAL.What grabbed my attention first and foremost is that Alison believes that women can, and should, grow successful companies that gross over $1MM in revenue, which is one of my long term goals.

Working with Alison is like “booking time” with a co-founder of your own company. When Alison took me on as a client, she was passionate right from the get-go about my ambitions, almost as if they were her own. At the end of our first 1:1 coaching session, I felt inspired, creatively charged, and most importantly - capable. She immediately understood what I needed in order to gain confidence in my abilities and helped me lean into my strengths while giving me the tools that I needed to begin building a plan for my startup. I found it helpful to meet regularly with Alison to not only keep myself accountable, but also to deal with some of the mental challenges that arise when building a company (especially for the first time). I can talk freely and candidly with her - I know that she will give me real, honest feedback and guidance vs. telling me what I want to hear. She’s also great at coaching - I’ve realized that I can trust my well informed gut and have grown to depend less on other people’s validation. Alison has helped me evolve my business from doodles on the back of a napkin to a platform that is generating revenue - and knowing that I will have her support and brilliance on my side to build the next phase of the company makes me feel all the more confident. ”